Vodafone
Vodafone is one of TMW’s biggest clients and makes up about 60% of my workload. I write for both the consumer side of Vodafone and for Vodafone Business.
Christmas Gift Generator
The build-up to Christmas is both a eagerly-anticipated moment for consumers and a key revenue driver for Vodafone, so they were looking for an idea that would drive high levels of customer engagement.
Insight:
The pre-Christmas period is always a hectic time filled with a million and one things to do, and nobody really has the time to think properly about what gifts to buy. We often end up buying gifts last minute that end up being returned or cast aside by the receiver.
Spark:
Find Christmas gifts you’ll actually love to give with Vodafone
The concept:
I worked with an art director on a Christmas gift generator to serve as present inspiration for Vodafone customers. There were two parts to the brief: a landing page housing the gift generator mechanic and an email encouraging customers to click though for personalised gift ideas.
View the landing page below.
Emails
Here are a few examples of emails I’ve written for Vodafone as part of their ongoing CRM activity. Click on each to view a larger version.
