Govia Thameslink Railway
Govia Thameslink Railway includes Thameslink, Southern Railway, Gatwick Express and Great Northern. During my time at TMW I’ve worked on their CRM, organic social and in-station posters.
CRM Welcome Journey
GTR didn’t have a welcome journey for customers who’d opted into service and promo communications, so tasked TMW with creating one. With the rising cost of living in mind, they wanted these emails to showcase GTR’s range of discounts. They also wanted to shift their audience’s perception from GTR as a commuter train to a service for leisure travel.
I worked with a designer to create the below emails. Click on each to view the full product.
Organic Social
I regularly write the monthly organic social copy for Southern Railway and Thameslink. Below are a few examples.
Click to view each post in full.
