King’s College London
2023 Postgraduate Paid Media Campaign

The concepting team took King’s College London’s overarching brand proposition (Accept or Question) and refined this for a postgraduate audience, proposing the line ‘Continue Your Questioning’.

The brief for me was to write all social ad and PPC copy for all faculties within KCL, from Arts and Humanities to Nursing and Midwifery. The campaign needed to both pique applicants’ interest in specific faculties and courses while also solidifying KCL’s place as a leading British university.