Kaplan International Languages
Kaplan International Languages provide English, French and German courses for students of all ages. I was the sole copywriter for Kaplan International Languages from 2019 to 2021 and wrote everything from the annual 200-page course brochure to video scripts and website copy. I was the owner of the brand’s tone of voice and ensured that the wider marketing team followed these guidelines by running regular workshops.
Brand Video 2020
In late 2019, what was then Kaplan International English rebranded to become Kaplan International Languages, offering French, German and Spanish courses as well as English courses. We’d also launched the Study 30+ programme, aimed at professionals wanting to learn English for their careers.
So, we needed a brand video to reintroduce the new Kaplan International Languages. I wrote the storyboard and script for this new brand video. I worked closely with the video team to source locations and stock footage, and acted as creative director on set in London.